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In the high range watch category, Longines extended its prestigious relationship with Ascot Racecourse by becoming title sponsor for The Longines Handicap Stakes, and celebrated its sixth consecutive year as Official Timekeeper and title sponsor at the Longines Royal International Horse Show. Longines capped the year with an exclusive media event aboard the Orient Express. Rado continued to perform well with double-digit growth largely driven by the Ceramica Chrono. New contemporary window displays were featured in Harrods, highlighting the Replica Rolex Day-Date brand's avant-garde design.
The ever-growing popularity of MotoGP, backed up with its first ever television campaign in the UK helped Tissot increase both retailer support and sales. Hamilton marked its first year since launching in the UKwithsignificantgrowth and expansion of its retail network including travel retail. Swatch cemented its art credentials via exhibitions in London and Edinburgh in conjunction with The Club. In addition to five FIVB World Tour events, the Replica Breitling Bentley brand continued its tradition of supporting unusual sports with the Highland Open Cold Water Surfing Championship. Flik Flak raised its profile with licensed products from Batman and Scooby Doo. campaign and an alliance with Team GB that will extend into 2012. Omega's partnership with James Bond was also heavily promoted. Breguet added to its royal patronage by presenting a specially engraved watch to HRH Prince Charles in commemoration of his 60th birthday and further realized its commitment to the restoration of European arts and culture by underwriting the gala reopening of the Replica Breitling Navitimer historic Royal Hall in Harrogate. Blancpain saw its retail net- work increase by 40% and held an aquatic event to celebrate the new Fifty Fathoms at the London Aquarium. Glashutte Original partnered with influential publications to create themed events highlighting similarities between German automotive engineering and watchmaking.
Swatch Group Ireland Swatch Group Ireland maintained double-digit growth across the board, due to the development and improvement of wholesale distribution. Increased market share and a commitment to providing high level customer service led to a relocation of the Swatch Group office to Lord Edward Street in the center of Dublin. High- lights of the Replica Hublot big bang year included Longines' role as Official Timekeeper of the Royal Dublin Horse show, attended by more than 125 000 visitors. Swatch also opened a kiosk at Blanchardstown Shopping Centre and a flagship retail store in the prestigious area of Grafton Street in Dublin's city center, launched with a display of the latest "techtonic" dance craze. Swatch Group Poland Now ending its fourth year, Swatch Group Poland continues to benefit from the country's strong consumer spending trend. All brands enjoyed good growth in 2008 and plans are in place to increase the workforce, in particular watchmakers, to be able to provide the requisite high quality after-sales service. Highlights of the year included the promotion for Omega of the new James Bond Quantum of Solace, building on its already excellent brand awareness. Rado charmed the press with its new Sintra Chrono line, resulting in increased sales.
Tissot held a retailer meeting during a ski jump competition in Zakopane and the T-Touch Expert watches presented met with great success from Polish consumers. Certina's sponsorship of Robert Kubica in Poland's new favorite sport, Formula 1, and the new DS Podium Big Size line ensured the Replica Panerai Luminor brand's on-going outstanding growth. Highlighting the brand's strong sports focus, Longines held a press event for its Admiral watches at the Olympic committee headquarters in Warsaw in March. ck watch & jewelry dominated the fashion watch and jewelry segment in Poland though its Swiss Made product offering, holding a press and retailer fashion show in June in Warsaw to celebrate this success. Swatch continued its strong growth and a shop-in-shop was opened at the new Warsaw Airport Terminal 2. The brand also sponsored an extreme motorcycle event with star Mat Rebeaud's at Warsaw's 10th Anniversary Stadium. Swatch Group Russia Swatch Group Russia doubled its sales and consolidated its position in the market in 2008, despite the difficult economic environment. Sales started with the subsidiary for ck watch & jewelry, Glashutte Original and Blancpain.
Customer service was put in place for most brands and spare-parts provided to watchmakers from the Swatch Group Russia warehouse in Moscow. In addition, a customer service workshop for Breguet opened within the affiliate office in the capital. All brands in the luxury and prestige segment enjoyed increased sales. Breguet achieved greater brand awareness, thanks to the A.-L. Breguet exhibition at the GUM, off Red Square, where it recently opened its boutique. Jaquet Droz and Blancpain opened their boutiques in the prestigious Petrovsky Passage in Moscow. Preparations are also underway for the Replica Cartier Santos opening of a monobrand boutique for Glashutte Original in 2009. Omega opened a monobrand store in Saint Petersburg and created a media sensation in Moscow with the avant-premiere of the new James Bond film. Rado and Longines consolidated their positions in the market. Rado opened a monobrand store on one of the main Moscow shopping streets as well as seven other shop-in-shops. With the opening of twelve new shop-in-shops and an event in Moscow with the famous hockey player,cartier love ring white gold price, Viatcheslav Tretiak,cartier love bangle bracelet white gold, Tissot managed to triple T-Touch sales in a single year. Swatch increased its brand awareness through a number of events and the opening of fifteen new points of sale, including a Swatch store on Novy Arbat Street, one of the three main shopping arteries of Moscow.
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